‘Elexicon’ definedPosted by: Brion Eriksen
As founder of Elexicon, one of the most frequent questions I get is “where did you come up with the name?” Sometimes they follow up with … “It’s cool!” — so these folks just answered their own question: It popped into my head, and I thought it was cool! 🙂
But what made it “just come to me?” Well, it was 1998 (cue flashback visuals and sound effects), and I started a business to follow new opportunities in the web site design and development space. I also wanted to remain focused on my background and ongoing freelance services in technical communication, information architecture, user interface, and marketing communications (all these things converged nicely into web design, of course). All things Internet and dot-com those days had an “e-” attached to their name, so I started the classic scratch-pad exercise: “E-Communication”? “E-Userinterface”? “E-Infoarchitecture”? Nah … but the word “Lexicon:” now we’re getting somewhere. A Lexicon — a unique language and vocabulary — brings meaning, understanding, and purpose to a branch of knowledge, a culture, a sport, a brand. In our new business, we’d master the “E-lexicon:” the lexicon of interactive communication and digital interfaces. Perfect! It’s all one word, capital E, no hyphen: Elexicon.
Even in those early days, domain names for businesses were getting snatched up left and right, so my hands were shaking when I secured elexicon on Network Solutions. As a purist, I take not a small amount of pride in having “elexicon.com,” not “ElexiconTeam.com” or “ElexiconUSA.com.”
So next time we see each other (hopefully soon!), you’ll have that answer and we can get to whatever other questions you may have!