Deconstruct our DNA — our principles, process, and people — and discover what makes us who we are.
on: June 10, 2019A few years ago I decided that Elexicon needed to re-focus as an agency. I felt like we were drifting a bit, and lacking direction … and that started at the top, with me. Without going into much “inside baseball,” we spent some valuable time that summer of 2014 in weekly meetings where we discussed […] Read more
on: February 20, 2019Because I’m the Astronomy Guy at Elexicon, I’m once again going to use my work as an excuse to post about Space. Here’s a breathtaking photo of the Orion Nebula. I’ll let Phil Plait of Bad Astronomy (now at Syfy) describe what you’re seeing: This image of the Orion Nebula is one of the largest […] Read more
on: July 27, 2018As founder of Elexicon, one of the most frequent questions I get is “where did you come up with the name?” Sometimes they follow up with … “It’s cool!” — so these folks just answered their own question: It popped into my head, and I thought it was cool! 🙂 But what made it “just come to […] Read more
On your way to grab an IPA at Founders Brewing or catch a game at Van Andel Arena? Stop by — we’re just a block away.