we make things clear

You Innovate. We communicate.

Elexicon is a technology marketing agency. We simplify innovation, communication and growth strategies for tech-driven companies through expert leadership, user-centered creative and proven digital solutions.

Our services

Founded in 1999, Elexicon delivers decades of proven strategy, marketing and technology expertise to high-tech companies and start-ups. We’ve refined this foundational experience — our thinking, leadership and innovation — into three integrated, flexible service offerings.

elexiconCxO

Fractional Strategic Marketing Expertise

Led by founder Brion Eriksen, Elexicon delivers fractional executive expertise across Marketing, Creative, Technology and Experience (fractional CMO, CCO, CTO or CXO). Accelerated leadership custom-fit to your business objectives.

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elexiconIxT

Integrated Expert Marketing Team

Spearheaded by our expert leadership, Elexicon delivers a full-service “integrated X-team,” thoughtfully assembled for your needs: Marketing, web & digital, creative and/or content; engaging strategists, project managers, designers and developers

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elexiconbase

Digital Marketing Launchpad & Framework

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Our Work

For over 25 years, Elexicon has collaborated and partnered with some of the best and most innovative organizations in high-tech manufacturing, communications, health care & health tech, and start-up innovation.

Integrated web development and content team

Fractional CMO and creative director

Integrated web development team and fractional product owner

Integrated web development and creative team

Website design & development, integrated web team

Fractional creative director

Our Name

E•lex•i•con n. The word “lexicon” denotes a vocabulary or language. In 1999, founder Brion Eriksen added an “e” to denote “communicating innovation,” and this  tech-focused, tech-driven agency was born

Our Insights

Here are some recent articles from our blog, where we hope to start deeper conversations with you about creativity, technology and growth, drawing upon our mantra, our experience, and inspiration.

Innovation challenge #2: Managing exponential complexity

The environment and elements required for launching a new venture described in the my previous “Innovation challenges” article, Creating the future fast are not only ever-expanding and constantly evolving, but…
Brion Eriksen | October 11, 2022

Innovation challenge #1: Creating the future, fast

In my previous two articles, we set the stage to talk about the ways communication is critical to effective innovation. Here, we’ll take a closer look at at the big…
Brion Eriksen | September 30, 2022

Innovation is all about communication

“Every meaningful element of human progress has happened only because humans have shared ideas with each other and then collaborated to turn those ideas into reality. From the first time…
Brion Eriksen | September 30, 2022

Our home

Elexicon’s home base is The Bridge, a startup incubator in the Doug Meijer Medical Innovation Building at the Michigan State University campus on the Medical Mile in the beautiful downtown Grand Rapids, Michigan.