We Make Things Clear.

As founder of Elexicon, one of the most frequent questions I get is “where did you come up with the name?” Sometimes they follow up with … “It’s cool!” — so these folks just answered their own question: It popped into my head, and I thought it was cool! 🙂 But what made it “just come to […] Read more

I love all of Apple’s bold design decisions … except this one. I have now been using my iPhone X for the better part of two months. Owning and using previous versions of the amazing device since 2007 has gradually and reliably increased my productivity and added new elements of delight with each release. But by removing […] Read more

  Let me be clear. Things aren’t clear. I crave clarity. I think most people do to a certain extent, but seriously — I’m in a stretch of going bonkers with all things unclear: Parking meters that don’t specify active days and times. Quick service restaurant digital signage menus that hide many of the prices and items […] Read more