About Us

Founded 25 years ago in Grand Rapids, Elexicon began as one of the first and leading web design agencies in West Michigan. Decades on, our expertise has grown and evolved into a strategic consultancy with a continued focus on creativity, innovation, technology — and clarity.

Our mission

Elexicon’s guiding principle is to Make Things Clear. Under that banner, we strive to simplify and solve complex business challenges related to strategy, marketing, technology and growth.

We are thinkers, strategists, communicators, and technologists with decades of high-profile, pressure-tested experience. Our expertise and insights bridge your vision and strategies across marketing, innovation, technology and growth.

make

We make by innovating, workshopping and researching; visualizing and mapping; writing and designing; developing, iterating and building; and analyzing, testing and refining — all unified by our proven processes for managing fast-moving projects with quality and clarity.

things

We make things out of our expertise and skills: Full-functional marketing strategies, plans and roadmaps, digital product prototypes, websites and digital ecosystems, brand and design systems, content marketing and lead generation platforms.

clear

We make things clear by implementing throughlines of simplicity, design thinking and market fit in everything we deliver. Our approach is always user-focused and human-centered, based on years of expertise in user experience, usability and information architecture.

The test of time

Through decades and waves of constant change, our mantra “We make things clear” has reliably united our approach.

Our leadership

Above, we’ve told you what we do. Below, meet the expert digital thinkers and makers who lead our team and your projects, bringing decades of experience, a commitment to problem-solving with smart, solutions, and dedication to doing the right thing.

Brion Eriksen

Founder and CEO

Brion has 25 years of experience founding and leading Elexicon, guiding clients from strategy to brand identity to digital execution. An expert strategist and communicator, Brion’s vision and leadership unite our team’s creative and technical disciplines to drive our clients’ innovation forward.

Matt Saler

Chief Operations Officer

Matt has 20 years of experience managing and directing all phases of Elexicon’s service delivery, from strategy to results. An expert content strategist and project manager, Matt’s communication skills unify our clients and our team through every step of quality execution.

Justin Proxmire

Chief Technology Officer

Justin has over a decade of experience architecting and building enterprise-class web and digital solutions. An expert in web development and deployment processes, Justin’s strategic and technical skills guide our clients toward future-ready technology ecosystems and engaging digital products.

Chris Budzban

Director, Development

Chris has over 10 years of experience building responsive, feature-rich web solutions in WordPress, Gutenberg, and headless Next.js builds. An expert developer and mentor, Chris’s technical rigor and collaborative code reviews keep our team’s codebase strong and our junior developers growing.

Our principles

“We make things clear” is the foundation. These are the pillars that support our process, approach and methodology. Extensions of our commitment to clarity, they’re grounded in vision, simplicity and humanity.

The end is the beginning

We take Steven Covey’s second habit to heart: Begin with the end in mind — envision your creation before you physically create it. This thinking is the catalyst for our entire process and is central to what we do. We begin each project with research, scenarios and lots of questions, followed by visuals, concepts and prototypes. We always have the desired end result in sight while we focus on every detail required to get there.

Simplicity is awesome

Musician Charles Mingus said it best: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” This mindset establishes clear priorities and purpose; reduces confusion and increases understanding; and replaces clutter and noise with impact and clarity. Some equate “simple” with boring and plain. To us, simplicity is beautiful and powerful.

Our business is personal

“All fine architectural values are human values, else not valuable.” These words from Frank Lloyd Wright capture the value we place on people: our team, our clients, and their users. All three groups are closely connected in our thinking and in our work. After all, we ultimately share the same goals: Happy, loyal customers and strong relationships based on digital experiences that people can easily understand and trust.

Our story

Here are three articles from Our Insights, a blog (and e-mail newsletter) titled “Making ourselves clear.” They provide an overview of our history, and the makeup of our agency DNA.