Grass Valley empowers their broadcast customers to create, control, and connect content wherever, however, and whenever it is consumed. Elexicon has been engaged with Grass Valley for several key marketing initiatives since 2013. As a trusted partner, we meet the challenges of an exceedingly competitive broadcast industry by helping establish and make Grass Valley’s global messaging and visual brand clear, no matter the application.
Advertising requirements and needs can change rapidly for a company. That’s a universal axiom that isn’t lost on Grass Valley. However, that truth doesn’t mean consistency and clarity must be sacrificed. Since developing our first ad campaign for Miranda, a Grass Valley-acquired brand in 2013, we have infused passion and an intuitive sense for straightforward business-to-business marketing in the technology space to properly reflect Grass Valley’s leadership in the broadcast industry.
When the lights go on at the big show, will we be ready?
That’s the question that must play in the minds of the visionary teams at Grass Valley when they showcase dozens of impressive solutions at industry events like the National Association of Broadcasters Show (NAB Show) each spring, and the International Broadcasting Convention (IBC) every fall.
Grass Valley has looked to Elexicon for several years to help meet high-pressure deadlines and communicate brand stories through video design, large format graphics, advertising, email marketing, and logo design.
Yup. They’ll be ready.