How do you test new business models online for a global corporation, within a limited timeframe and budget? By carefully crafting user-centered live model tests that measure engagement among a controlled, diverse group of the client’s audience. Working alongside other talented groups within Amway, we created web experiences that blended online information, with e-commerce, social strategies and on-site events. These unique testing environments provided measurable user feedback to the effectiveness of the given approaches for Amway.

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