our principles

For the past 17 years, we’ve built a talented team, strong client relationships, and a diverse portfolio of successful projects on three guiding principles that focus our creative vision and shape our agency culture:

The end is the beginning

We take Steven Covey’s second habit to heart: Begin with the end in mind — envision your creation before you physically create it. This thinking is the catalyst for our entire process and is central to what we do. We begin each project with research, scenarios and lots of questions, followed by visuals, concepts and prototypes. We always have the desired end result in sight while we focus on every detail required to get there.

Simplicity is Awesome

Musician Charles Mingus said it best: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” This mindset establishes clear priorities and purpose; reduces confusion and increases understanding; and replaces clutter and noise with impact and clarity. Some equate “simple” with boring and plain. To us, simplicity is beautiful and powerful.

Our Business is Personal

“All fine architectural values are human values, else not valuable.” These words from Frank Lloyd Wright capture the value we place on people: our team, our clients, and their users. All three groups are closely connected in our thinking and in our work. After all, we ultimately share the same goals: Happy, loyal customers and strong relationships based on digital experiences that people can easily understand and trust.

our process

Our proven process has successfully guided digital experience projects of every scale and scope. Strategic, creative, and technology phases are seamlessly connected through constant collaboration.

PLAN

We begin with meticulous, collaborative planning to define project success and plot the most efficient and effective course to get there. We ask, listen and learn from stakeholders and end customers alike, and gain deeper understanding through user research and testing. We structure content, study analytics, and identify key functionality, resulting in clear priorities and a detailed blueprint for design and development.

DESIGN

With a clear, detailed plan in place, we continue to bring the user experience to life with creative and design. Content strategies and information architecture become wireframes and interface designs. Branding guidelines and creative briefs become impactful imagery and messaging. Complex product details and corporate data become easy to find and understand. Every pixel has a purpose on our digital canvas.

BUILD

Development planning begins from the project start, but coding only begins when the strategy, design and content are well-architected. Upon that solid foundation, we begin to build the site or application, flexibly leveraging the right techniques, technologies and platforms for the user experience. Our coding harmoniously coexists with our creative process, ensuring user-centered designs become user-friendly interactions.

MANAGE

Our management phase spans the entire project from planning to launch and beyond, to the next major iteration or release. Pre-launch, our project managers maintain communications, facilitate collaboration and frequently monitor expectations, quality and deliverables. Post-launch, we provide a range of services to help you nurture, promote and continuously improve the product, from governance and analytics to social media and digital marketing.

our services

Comprehensive or precisely focused. Our process provides a framework for all types and sizes of projects. Following are the services and deliverables we plug into each phase, depending on the scope and need.

  • Strategy & Planning
  • Discovery & envisioning
  • Brand development
  • Creative & user experience strategy
  • Content strategy, audit & analysis
  • Technical requirements planning
  • User/persona research & interviews
  • Information architecture
  • Sketching & wireframing
  • UI/UX Design & Content Creation
  • User interface & experience design
  • Responsive web design
  • Identity & interaction guidelines
  • Content development
  • Infographics & data visualizations
  • Animation & video
  • Presentation design
  • Print & exhibit communications
  • Build & Development
  • Front-end UI development
  • Content management systems
  • WordPress solutions development
  • Drupal solutions development
  • PHP application development
  • Mobile application development
  • CRM & e-commerce integration
  • Video production
  • Management & Marketing
  • Project management
  • User experience consulting
  • Measurement & analytics
  • Social media marketing
  • Marketing automation
  • Usability testing
  • Content & website maintenance
  • Marketing & IT team augmentation

our team

We’re a close-knit, innovative team of web designers, developers and strategy experts. We bring unique talents, a common vision and uncommon passion to all of our projects.

Brion Eriksen
Brion Eriksen founder & president
Amy Nobach
Amy Nobach agency director
Mike Verstrat
Mike Verstrat creative director
Calvin Chopp
Calvin Chopp user experience director
Jennifer Wetzel
Jennifer Wetzel art director
Matt Saler
Matt Saler content strategist
Tyler Bailey
Tyler Bailey web developer
Lisa Gilewski
Lisa Gilewski senior project manager
Justin Proxmire
Justin Proxmire web developer
Kirsten Platto
Kirsten Platto digital marketing specialist

elexicon defined

The word "lexicon" denotes a vocabulary or language. In 1999, founder Brion Eriksen added an "e" to represent all things digital, and this interactive communication agency was born.

our culture

We're a multi-disciplined team that uniquely blends creative savvy and technical expertise. We love what we do and it shows in our dedication, teamwork, craftsmanship and long-standing customer relationships.

testimonials

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