Cogrounded
Cogrounded is an education technology start-up that helps institutions achieve both educational impact and commercial success. We provide a managed services model to educational experts who need access and viability to bring their IP to the K-12 market.
Brand development
As a new start-up, Cogrounded turned to Elexicon for creative direction and design to define their brand from the ground up. Building on Cogrounded’s envisioning of their brand personality, Elexicon created an energetic and forward-thinking visual design system, including the company logo, imagery, iconography, web design, and marketing collateral templates.
Design system elements
The Cogrounded team is led by marketing experts who we equipped and empowered with a comprehensive design palette to help them create their own promotional assets. Elexicon designed frameworks and templates to support an array of marketing and advertising assets for a variety of media channels.
Client creative direction
Cogrounded provides educators with a holistic approach to helping their clients go to market in the K12 space, including marketing communications. From time to time, Elexicon has helped Cogrounded develop creative work for their education clients.
