A redesigned web presence to better communicate client services to an ever-expanding customer base. Groundwork Inc. worked with Elexicon to design a more effective website that in turn would help convert website visitors into Groundwork customers. This approach included a full site redesign and content strategy.
Following existing brand standards, with a fresh approach, Elexicon designed a responsive site design that was then built into a custom-built wordpress theme crafted from the bottom, up. The theme incorporated custom-built functionality that also tied in third-party marketing software to better manage and interpret customer conversions.