Services & Process

Innovative technology companies face unique communication challenges. Elexicon helps high-tech companies communicate their forward-thinking vision from proof of concept to a solid marketing plan and all the creative and digital steps in between.

Our Services

Elexicon has established a proven process for taking our clients’ innovations from idea to execution through clear and impactful communication. From prototype to the final product, Elexicon’s creatives and technologists guide your business strategy from a cohesive plan to holistic execution.

  • Strategy

  • UX Strategy & Research
  • Creative strategy
  • Digital strategy
  • Content strategy
  • Marketing & growth strategy
  • Information architecture
  • Ecosystem visualization
  • Product & business Roadmapping
  • Investor Communications

  • Creative

  • Brand Design
  • Web Site Design
  • Design Systems
  • Product & Website Prototyping
  • Software UX & UI Design
  • Messaging & Copywriting
  • Content Development
  • Explainers & Infographics
  • Video & Animation

  • Development

  • Enterprise WordPress Theme Development
  • Custom PHP and JavaScript Development
  • Front-End Development/React
  • Marketing Automation Systems
  • Software Prototyping and Development

  • Marketing

  • Content marketing & brand journalism
  • Full-funnel lead generation
  • Thought leadership strategy
  • Analytics & search optimization
  • E-mail, search & social media marketing
  • Marketing communications & management

Our Process

Our proven process has successfully guided digital experience projects of every scale and scope. Strategic, creative, and technology phases are seamlessly connected through constant collaboration.

Plan

We begin with meticulous, collaborative planning to define project success and plot the most efficient and effective course to get there. We ask, listen and learn from stakeholders and end customers alike, and gain deeper understanding through user research and testing. We structure content, study analytics, and identify key functionality, resulting in clear priorities and a detailed blueprint for design and development.

Design

With a clear, detailed plan in place, we continue to bring the user experience to life with creative and design. Content strategies and information architecture become wireframes and interface designs. Branding guidelines and creative briefs become impactful imagery and messaging. Complex product details and corporate data become easy to find and understand. Every pixel has a purpose on our digital canvas.

Build

Development planning begins from the project start, but coding only begins when the strategy, design and content are well-architected. Upon that solid foundation, we begin to build the site or application, flexibly leveraging the right techniques, technologies and platforms for the user experience. Our coding harmoniously coexists with our creative process, ensuring user-centered designs become user-friendly interactions.

Manage

Our management phase spans the entire project from planning to launch and beyond, to the next major iteration or release. Pre-launch, our project managers maintain communications, facilitate collaboration and frequently monitor expectations, quality and deliverables. Post-launch, we provide a range of services to help you nurture, promote and continuously improve the product, from governance and analytics to social media and digital marketing.

Back to Top