Our insights: Making ourselves clear

The other sections of this website introduce you to our agency. Here is where we hope to start deeper conversations about creativity, technology and growth, drawing upon our mantra, our experience, and inspiration.

 

Innovation challenge #1: Creating the future, fast

In my previous two articles, we set the stage to talk about the ways communication is critical to effective innovation. Here, we’ll take a closer look at at the big…
Brion Eriksen | September 30, 2022

Innovation is all about communication

“Every meaningful element of human progress has happened only because humans have shared ideas with each other and then collaborated to turn those ideas into reality. From the first time…
Brion Eriksen | September 30, 2022

Mankind’s most disruptive innovation

“Language is arguably the most disruptive innovation in all of evolution.” — Geoffrey Moore, The Infinite Staircase Moore, author of the groundbreaking tech-industry marketing book Crossing the Chasm in 1991…
Brion Eriksen | September 30, 2022

Starting with “Why”: We Make Things Clear

A few years ago I decided that Elexicon needed to re-focus as an agency. I felt like we were drifting a bit, and lacking direction … and that started at the top, with me.
Brion Eriksen | June 10, 2019

Let’s write shorter letters

A meditation on “If I had more time, I would have written you a shorter letter.”
Brion Eriksen | April 24, 2019

‘Elexicon’ defined

The origins of a name. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Brion Eriksen | July 27, 2018