Welcome Emma Sluiter, our new digital marketing specialist at Elexicon! We are thrilled to have her as a part of our team. To help you get to know Emma better, we asked her to answer a few questions about herself.
What is your educational background?
I recently graduated from Grand Valley State University in December 2018 with a Bachelor of Science (B.S.) in Health Communications, Advertising, and Public Relations.
Your degree was a big part of the mutual interest between us!
This is true on so many levels. Personally, I first gained interest in Elexicon because their team helped create and supports Health Beat, Spectrum Health’s brand journalism site. I was a Health Beat reader in college, so the opportunity to work alongside them in an agency setting was ideal for me. Since one of my passions is communicating about healthcare, I believe working at Elexicon is the perfect first-step for me after college. I get to explore the impact of the communications we create for healthcare clients and their patients while learning more about web development from my team. It’s a win-win.
What were some collegiate activities/clubs you were involved in?
To start, I had my own one-hour radio show in college called Emma’s Dilemmas. I would talk about my personal dilemmas while covering local health news — I was pretty funny if I do say so myself! My radio show later led me to become GVSU’s student radio news director, where I was able to inform listeners about local health news on a regular basis.
Additionally, my time in college was spent in student government. I was a part of GVSU’s Student Senate where I worked on a committee to oversee internal relations and student funding. I helped appropriate $1.2 million to student organizations and learned more about team building and about my university’s resources. I also planned leadership programs and conferences — including the Leadership Summit, Transitions: New Student Orientation, and the First Year Leadership Program.
Not only was I involved at my university, but I was also involved in my local community. I volunteered my time at animal shelters, Well House and 20 Liters. Lastly, I was involved in a collegiate ad agency called The Bloom Group, where my colleagues and I worked on real-life marketing campaigns with Open Systems Technologies (OST) and GVSU.
What are your Top 5 skills?
Perseverance would be one of my top skills, because I never give up on a task or goal until it is completed—and completed well. Next, I would say organization because I am able to work on multiple tasks at the same time with a clear perspective on what needs to be done. Public speaking is another top skill of mine, mainly because of my outgoing personality and my desire to communicate with others about what I’ve learned. Teamwork is another skill I have obtained over the years from playing sports and working on team projects in college. Lastly, I would say I am an active listener because I find it important to learn from others and their experiences.
What do you like to do outside of work?
Watch new TV shows on Netflix, play my Nintendo DS, and hang out with my orange kitty.
You’re burning the midnight oil on a deadline. What’s your go-to snack?
Ben & Jerry’s Toffee Bar Crunch… and if that’s not in my freezer, I just make popcorn.
Music, podcasts or no headphones while working?
I tend to have headphones on while working. I can always jam out to music by 5 Seconds of Summer, and listen to podcasts. I have been finding myself listening to health and wellness podcasts lately, and I am enjoying the new perspective I am getting about nutrition. I like to listen to something at work because it keeps me motivated.
What book(s) are you reading?
I like to read books that help me escape the real world, and allow me to have a creative mind. For “escape” these days, I am reading the Witch & Wizard series by James Patterson. For my professional development, I have just read White Hat UX by Trine Falbe, Kim Andersen, and Martin Michael Frederiksen, Purple Cow by Seth Godin, and Contagious by Jonah Berger.