Michigan ENT & Allergy Specialists came to Elexicon as a brand-new practice in need of an original identity and presence, both physically and online. This included logo development, branding guidelines, color profiles, print design, as well as a beautiful, incredibly usable and cross-platform web presence build on a responsive framework, with simple client-editing capabilities.
Through research, exploration and thought-out design, Elexicon developed an identity for the practice. The finished icon showcases four equally sized and spaced interwoven bands. Each band represents an area of practice Michigan ENT & Allergy Specialists focuses on: ear, nose, throat and allergies.
Before a swatch of color was chosen or a single pixel was laid to screen, the process of planning and wireframing the content began. The focus during the information architecture phase was organizing navigation, page layout and content so the user could find information easily. We reviewed competitive, parallel and complimentary websites during this process. Once the site maps, matrices, copy decks and wireframes were complete, the blueprint for the website was constructed. It’s important that this process happen prior to the design phase, as the focus remains on what’s most important — the user’s experience and interaction with the content.