The leading technology solutions provider for non-profit organizations, Charlsetoton, SC-based Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. Since 2011, Elexicon has joined forces with Blackbaud’s IT and marketing teams to provide technical and creative solutions that clearly communicate the evolving Blackbaud story.
Elexicon has designed and developed landing pages for a variety of Blackbaud campaigns. These projects have helped Blackbaud improve perception of their corporate brand, provide their affiliates with important resources, get their unique thought leadership and nonprofit expertise into the hands of customers, and offer a unique way to learn about specific products.
Over the years, Blackbaud and its customers across the nonprofit sector have developed many stories of their work together. With so much to tell, they had a growing need for both a central hub for those stories as well as a new way to tell them. Working closely with Blackbaud, we developed the Customer Showcase to meet both needs. The Showcase offers a flexible, dynamic framework for storytelling.
Blackbaud is also known for its thought leadership in the nonprofit industry. The company’s growing body of white papers, reports, webinars, tips, and research constitute a valuable resource for nonprofits looking to make an impact. In addition, Blackbaud sought to facilitate the production of more such materials by the best minds in philanthropy. At their annual bbcon conference in 2016, they announced the Blackbaud Institute & Resource Library. Elexicon developed the Institute’s dynamic online home, laying a strong foundation for its growth in the coming years.
npENGAGE, Blackbaud’s premier nonprofit resource for trends, best practices, and need-to-know news was in need of a redesign. The goal was to increase readership by making the site easier to navigate and read, especially on mobile devices. Providing full development support for the rebuild, we also provided several key design enhancements including iconography and color branding for blog categories. Our efforts hit the mark, allowing easy authorship and a much-improved reader experience on any device.
Another simple (and fun) way that Elexicon partners with Blackbaud is to respond to needs for graphic banners and tiles on blackbaud.com. It’s not rocket science, but it does fulfill an important niche of communication by providing simple, clean, and clear visuals to add interest and excitement to content that describes Blackbaud’s product and service offerings.