Our proven process has successfully guided digital experience projects of every scale and scope. Strategic, creative, and technology phases are seamlessly connected through constant collaboration.
We begin with meticulous, collaborative planning to define project success and plot the most efficient and effective course to get there. We ask, listen and learn from stakeholders and end customers alike, and gain deeper understanding through user research and testing. We structure content, study analytics, and identify key functionality, resulting in clear priorities and a detailed blueprint for design and development.
With a clear, detailed plan in place, we continue to bring the user experience to life with creative and design. Content strategies and information architecture become wireframes and interface designs. Branding guidelines and creative briefs become impactful imagery and messaging. Complex product details and corporate data become easy to find and understand. Every pixel has a purpose on our digital canvas.
Development planning begins from the project start, but coding only begins when the strategy, design and content are well-architected. Upon that solid foundation, we begin to build the site or application, flexibly leveraging the right techniques, technologies and platforms for the user experience. Our coding harmoniously coexists with our creative process, ensuring user-centered designs become user-friendly interactions.
Our management phase spans the entire project from planning to launch and beyond, to the next major iteration or release. Pre-launch, our project managers maintain communications, facilitate collaboration and frequently monitor expectations, quality and deliverables. Post-launch, we provide a range of services to help you nurture, promote and continuously improve the product, from governance and analytics to social media and digital marketing.
Comprehensive or precisely focused. Our process provides a framework for all types and sizes of projects. Following are the services and deliverables we plug into each phase, depending on the scope and need. Larger strategic initiatives leverage most every component. For smaller projects or tactical initiatives, we'll flexibly deliver the right skills and expertise for the job.